I craft brands and products that turn ambitious ideas into things people trust.
About me. I'm Nurit Plotkin, a creative director with 12+ years designing brands and products for tech companies, from brand identity and UI/UX to AI products. I've also worked across health, hospitality and lifestyle. Based in Europe, working remotely with brands and teams worldwide.
Brand identity, web and mobile products and AI experiences, from strategy to the final pixel.
Selected work. Brand, product and AI projects.
Tabit Office. Back-office web app for restaurant chains.
Market Caller. AI voice calling platform for Nissan Dubai.
One Click CF. Brand and cash-flow platform for CFOs.
Tabit Loyalty. Loyalty app for restaurants, designed from zero.
Maccabi Health. AI health assistant for prescriptions and pharmacies.
Tabit Rebrand. Brand redesign for a hospitality platform.
Coralogix SKO. Event design for Coralogix's sales kickoff, Lisbon 2025.
Cato Networks Events. Trade-show booth concepts for Cato Networks.
Coralogix Merch. Merch, gifts and holiday design for Coralogix.
FLWR Tech. Brand, product and website for a compliance platform.
Moment. Brand identity and packaging for a gummies brand for women.
Fikart. Brand identity and website for a ceramics brand.
Ula. Sustainable swimwear brand I founded: identity, fabric and print design, store.
Dogotel. Brand identity for a dog hotel.
Services. From brand to product, end to end.
Brand, product and AI design, built to take ideas from the first sketch to the live product.
